Deathcare market intelligence
DO YOU KNOW YOUR FUNERAL MARKET SHARE?
WE DO.
Official filed records transformed into market share, disposition trends, competitive intelligence, and decision-ready reporting for deathcare leaders.
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- Official Filed Records
- Establishment-Level Intelligence
- County and Statewide Reporting
- Reports Built for Real Decisions
The problem
OBITUARY COUNTS ARE NOT A MARKET MEASUREMENT.
Quit counting obituaries.
Start counting real filed data.
Obituaries do not capture every death, every provider, every disposition, or every case that crosses a county line. Publication practices also vary significantly by provider and community. Funeral Convergence begins with official filed records and converts those records into consistent, professionally prepared market intelligence.
Why Actual Data MattersThree levels of intelligence
Choose the level your organization operates at.
The first level is a set of report products. The second and third are customized intelligence programs built around your locations and decisions.
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Independent
INDEPENDENT MARKET INTELLIGENCE
Best for: independent funeral homes, individual locations, cremation providers, cemeteries, and local operators.
Understand your case volume, market share, disposition mix, competitive position, and changes within the markets you serve. Select from available county, statewide, quarterly, annual, and specialty reports.
- Establishment case volume and market share
- Competitor rankings
- Disposition mix by available category
- County or statewide intelligence
- Quarterly and annual reporting where available
- Competitive Intelligence comparisons
- Professionally prepared PDF reports
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Multi-location
CORPORATE INTELLIGENCE PROGRAM
Best for: multi-location funeral, cremation, cemetery, and combination operators.
Combine individual market reports into a coordinated intelligence program for multiple locations, counties, or states. Compare location performance, identify competitive movement, and support marketing, operational, and growth decisions.
- Consolidated multi-location reporting
- Location-to-location comparisons
- County and statewide coverage
- Market-share movement over time
- Competitive Intelligence reporting
- Executive summaries and review
- Custom reporting schedules
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Enterprise
ENTERPRISE DATA & INTELLIGENCE
Best for: national operators, acquisition companies, investors, insurers, lenders, technology providers, vendors, associations, and strategic partners.
Define a customized multi-state intelligence program with historical coverage, approved data fields, delivery specifications, internal-use licensing, and executive analysis.
- Multi-state data programs
- Historical and recurring datasets
- Excel, CSV, or other approved delivery formats
- Annual internal-use licensing
- Portfolio and market comparisons
- Custom data specifications
- Executive briefings
- Strategic partnership opportunities
What the reports reveal
Six questions a filed-data report can answer.
01
CASE VOLUME
How many recorded cases are attributed to an establishment within the applicable reporting period?
02
MARKET SHARE
What percentage of the known market is served by an establishment or group of establishments?
03
DISPOSITION MIX
How are recorded cases distributed among burial, cremation, alkaline hydrolysis, natural organic reduction, and other available categories?
04
COMPETITOR POSITION
How does an establishment compare with other providers serving the same county, state, or defined market?
05
MOVEMENT OVER TIME
Where historical or recurring data are available, which establishments and disposition categories are gaining or losing volume?
06
MARKET OPPORTUNITY
What do the available records indicate about competitive position, location performance, expansion, acquisition, outreach, and resource allocation?
Specific measurements depend on the available source records and reporting structure within each jurisdiction. Available data fields, reporting periods, geographic detail, disposition categories, and update frequency vary by jurisdiction and source.
Featured products
MARKET INTELLIGENCE BUILT AROUND YOUR DECISIONS
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COUNTY MARKET REPORTS
Understand establishment case volume, rankings, market share, and disposition activity within an available county.
View Available Reports -
STATEWIDE MARKET REPORTS
Evaluate providers, licensed locations, dispositions, and market structure across an entire state where statewide reporting is available.
View Available Reports -
QUARTERLY INTELLIGENCE
Monitor current performance and competitive movement through recurring quarterly reporting in supported markets.
View a Sample -
ANNUAL MARKET REVIEWS
Receive a complete 12-month view of market activity, establishment performance, and disposition patterns.
Order This Report -
COMPETITIVE INTELLIGENCE
Compare your firm with selected competitors through county or statewide analysis, depending on the product and jurisdiction.
View a Sample -
SPECIALTY REPORTS
Access cemetery, crematory, alkaline-hydrolysis, ethnicity, veteran, and other specialized reporting where source records permit.
View Available Reports -
CUSTOM MARKET STUDIES
Request multi-year, multi-county, multi-state, acquisition, valuation, or specially defined analysis.
Request Custom Analysis -
Not sure which report fits?
Describe the market and the decision in front of you, and we will identify the products available for it.
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Reports and coverage
Find the reports available for your market.
Coverage is listed state by state as each product is approved for release. Availability depends on the records released by the applicable jurisdiction.
Pick a state to narrow the list. Load Page opens its report page.
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What each state listing shows
- Available product categories
- Geographic reporting level
- Latest available reporting period
- Quarterly or annual availability
- Sample-report link
- Order-form link
DON'T SEE YOUR MARKET?
Tell us the state, county, facilities, and reporting need you would like us to evaluate. Availability depends on the records released by the applicable jurisdiction.
Request a MarketSample reports
See the report before you order it.
Samples show the layout, the metric definitions, the geography and reporting period covered, and the source and limitations note that accompanies every Funeral Convergence report.
How Funeral Convergence develops its reports
OFFICIAL SOURCE RECORDS BECOME CONSISTENT MARKET INTELLIGENCE.
- Normalized
- Matched
- Reviewed
- Converted into consistent market intelligence
Available data fields, reporting periods, geographic detail, disposition categories, and update frequency vary by jurisdiction and source.
Read Our Methodology- 01SOURCE RECORDSFuneral Convergence obtains official filed death-certificate, disposition, licensing, regulatory, and related records from applicable public or industry sources.
- 02NORMALIZATIONEstablishment names, license numbers, locations, ownership variations, and disposition categories are reviewed and reconciled into consistent reporting values.
- 03QUALITY REVIEWAvailable totals are checked against known source figures. Duplicate, suppressed, incomplete, unmatched, or jurisdiction-specific records are reviewed and disclosed when relevant.
- 04REPORT PRODUCTIONThe reviewed data are converted into professionally formatted reports or approved datasets with the applicable source, reporting period, methodology, and limitations identified.
Business uses
Where operators put this to work.
Funeral Convergence provides the market evidence. Each organization determines how that evidence should be applied to its operational, financial, marketing, or investment decisions.
Filed-record market evidence
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Marketing
- Marketing strategy
- Competitive positioning
- Preneed and at-need analysis
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Operations
- Location performance
- Resource allocation
- CRM validation
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Growth
- Territory planning
- Market-entry evaluation
- Acquisition evaluation
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Strategy
- Valuation support
- Strategic partnerships
- Executive planning
About Funeral Convergence
DEATHCARE EXPERIENCE BEHIND THE DATA
Funeral Convergence was developed from decades of practical experience in funeral home, cremation, cemetery, regulatory, marketing, and multi-location operations. We understand that market data must be accurate enough to trust, clear enough to understand, and practical enough to guide a real business decision.
Our purpose is to give deathcare leaders a more reliable view of their markets than estimates, informal observations, or obituary counts can provide.
About Funeral ConvergenceSTOP ESTIMATING YOUR MARKET.
Choose an available report, compare your competitive position, build a multi-location intelligence program, or speak with Funeral Convergence about a customized data need.